The objective was to design a logo and brand plus a business card design for a new business for JayC Solutions that reflects connecting elements of healthcare with connections and technology while at the same time show in some visual manner of creating clear paths from point A to point B.
Strategy
Crux created a custom logo icon that intelligently integrates the letters J and C into one cohesive form, resulting in a unique and versatile visual asset for the brand.
Crux Design came highly recommended to me by a colleague of mine. I sent Daniel a jumbled collection of images and some basic information about the vision for my company and he worked some major design magic. He pretty much nailed it on the first draft–and met tight budget and time constraints at the same time. Nicely done!
Result
The typography has been thoughtfully designed to match the icon’s aesthetic, using refined letterforms and harmonious proportions that integrate naturally with the broader visual identity. The end result is an eye catching memorable design.
