The objective was to develop a logo and brand identity for a new consulting firm specializing in strategic solutions for associations, nonprofits, and mission-driven organizations. The project encompassed a comprehensive suite of deliverables, including logo design, business cards, postcards, signage, trade show booth design, and website design.
Strategy
Crux designed a distinctive logo icon that cleverly integrates the letters L and P for Luminari Partners into a single, unified mark. The typography was carefully crafted to complement the icon’s geometric style, featuring clean lines and balanced proportions that align seamlessly with the overall visual identity.
Result
With the new brand identity in place, the company now projects a strong sense of confidence, credibility, and professionalism. The new visual presence has helped reinforce its position in the marketplace, and since the new brand, the business has experienced continued growth and increased visibility.
